AdLeakIQ pulls from your ad platforms, website analytics, and revenue data simultaneously — cross-referencing signals that no single platform is built to show you together.
Most waste is invisible inside a single platform. It only reveals itself when data streams are cross-referenced. This is exactly what AdLeakIQ does.
Each leak type requires a different cross-platform data comparison. Here's exactly what we're looking at inside each one.
When your Google Ads bid on your own brand keywords, you're paying for clicks that organic results would have captured for free. We cross-reference your Google Search Console organic positions with your paid search term reports to calculate the exact dollar value of that overlap.
The same user being targeted by multiple ad sets means you're bidding against yourself in auction, inflating your own CPMs and burning budget on users who have already been reached. We map audience definitions across all campaigns on Meta and Google to find every duplicated segment.
As creative frequency rises, CPMs climb and CTR falls — often weeks before platform dashboards flag an issue. We model each creative's performance decay curve against frequency data to pinpoint the exact week waste began and quantify the ongoing cost.
Budget distributed nationally ignores that conversion rates vary dramatically by state and metro. We cross-reference your ad platform geo reports with Shopify order data to find markets where you're spending heavily but converting at a fraction of your national average.
Most accounts run 24/7 with no bid adjustments by hour, meaning budget burns at 3am at the same CPM as peak evening hours — even when conversion rates differ by 10×. We map hourly spend distribution against hourly Shopify order data to find the drain windows.
Each platform claims credit for conversions it didn't drive. Meta, Google, and TikTok all use last-click or view-through windows that dramatically inflate reported ROAS. We reconcile platform-reported conversions against Shopify order data and GA4 assisted paths to find the gap.
A read-only API connection is established across Meta Ads, Google Ads, TikTok Ads, Google Search Console, Shopify, and GA4. All data is ingested into a unified schema — standardizing date ranges, currency, and attribution windows so cross-platform comparisons are apples-to-apples.
Google Ads alone will never tell you you're cannibalizing organic traffic — because it has no visibility into your Search Console rankings. Our engine joins paid impression data with organic position data, flagging every query where you hold page-one organic real estate but are still paying for clicks.
We pull Shopify order data and map it against all platform-reported conversions. The gap between claimed and actual conversions reveals attribution inflation — showing you which channels are taking credit for revenue they didn't generate, and therefore which budgets are being scaled on false signals.
The final Leak Map translates every signal intersection into a monthly dollar figure — ranked by impact, mapped to the specific campaigns and ad sets responsible, and paired with an exact fix recommendation. No vague insights. No agency jargon. A prioritized recovery roadmap you can act on immediately or hand to your existing media buyer.
The audit is free. The report is yours to keep. If we don't find anything, you owe nothing.
For brands spending $20K+ per month · Read-only access · NDA on request