About AdLeakIQ

Built by operators.
Paid only when
it works.

AdLeakIQ was born from a simple frustration: DTC brands were spending hundreds of thousands of dollars a month on ads, getting agency reports full of metrics, and still having no idea how much of that spend was genuinely wasted. We built the tool we couldn't find.

Where We Are Today
$4.2M
Total waste recovered
100%
Audits found waste
22%
Average waste rate
48h
Audit turnaround
Performance-based only. Our revenue comes from a percentage of verified savings. We have made $0 from any account where waste was below our materiality threshold.
The Origin

Why we
exist.

The Observation
DTC operators scaling through paid social kept hitting the same wall — ROAS declining despite increasing spend, with no clear explanation from their agencies.
The Diagnosis
The problem wasn't creative or targeting strategy. It was structural waste — audience overlap, attribution inflation, and budget burning in provably bad conditions — invisible to standard reporting.
The Build
An AI-powered audit engine that crosses six platforms simultaneously, quantifies waste in monthly dollars, and proves recovery through geo-holdout testing — not dashboards.
The Model
Performance-based. Free audit. Pay only on verified savings. If we don't find waste that we can prove and recover, we earn nothing.

Every quarter, DTC brands sit through agency QBRs packed with impression share charts and CTR trends. The decks look thorough. The conversations sound strategic. And somewhere between the slides about "audience testing" and "creative learnings," $30,000 a month is quietly burning in audience overlap, branded search cannibalization, and overnight spend that converts at one-tenth the daytime rate.

The waste isn't a secret. It's not even hidden — it's sitting in the platforms, visible to anyone who knows where to look and what to cross-reference. The problem is that looking requires pulling data from six different sources simultaneously, reconciling platform ROAS against Shopify actuals, and running geo-holdout tests to prove causation rather than just flag correlation. No human analyst team does this systematically for every account every month. The economics don't work.

"We didn't build AdLeakIQ to replace agencies. We built it to give operators the layer of visibility that no agency reporting stack has ever actually delivered — dollar-quantified, cross-platform, and proven."

AI agents changed that equation. A single audit engine can ingest Meta Ad Library data, Google Ads API, Google Search Console, Shopify revenue, GA4 session data, and TikTok performance simultaneously — cross-reference them in seconds, and surface waste patterns that would take a human analyst days to find, if they found them at all.

The pricing model followed the same logic. If we can only earn revenue when we prove real savings, we'll never audit an account carelessly. Every incentive we have points toward finding the highest-impact waste, proving it rigorously, and recovering it completely. That's the only version of this business that makes sense.

AdLeakIQ operates as part of a broader AI agent infrastructure. The audit engine, the prospector, the billing verification, the monthly reporting — all of it runs as connected agents, not as a human team with dashboards. That's what makes the economics of a free audit possible, and what lets us stay focused on one thing: finding waste that can be proven and recovered.

The Problem We Solve

Why the current setup
doesn't catch this.

Agencies, platforms, and internal teams all have structural reasons why waste goes undetected. None of them are bad actors — the incentives just don't point toward finding it.

business_center
Agencies Are Paid on Spend, Not Efficiency

Most agency retainer and percentage-of-spend models create a structural misalignment: finding and eliminating waste reduces the spend base the fee is calculated against. The incentive to surface $40K/month in recoverable waste simply isn't there — not because of bad faith, but because of math.

Agencies are excellent at strategy and creative. Structural waste auditing is a different job, with different incentives.
bar_chart
Platforms Report What Makes Them Look Good

Meta's ROAS reporting includes view-through conversions at a 1-day attribution window. Google's Smart Bidding optimizes for the conversion signal it's given, not for your Shopify reality. The platforms are not lying — but their reporting is structurally optimistic, and nobody inside the platform is cross-referencing it against your actual orders.

In our audits, platform-reported ROAS averages 1.9× higher than Shopify-verified ROAS across all accounts.
person_search
Internal Teams Don't Have the Cross-Platform View

A growth manager inside a DTC brand can see each platform's dashboard. They rarely have the tooling — or the bandwidth — to simultaneously pull Google Search Console organic rankings, cross-reference them against paid keyword spend, map that against Shopify revenue by source, and run geo-holdout tests to prove the delta. That's not a skills problem. It's a data infrastructure problem.

The average waste we find has been running undetected for 9 months before the first AdLeakIQ audit.
How We're Different

AdLeakIQ vs. the alternatives.

What matters
Traditional Agency
AdLeakIQ
How they're paid
Retainer + % of spend — paid regardless of results
% of verified savings only — $0 if nothing is recovered
Incentive to find waste
Structurally misaligned — waste = higher spend = higher fee
Fully aligned — finding waste is the only way we earn
Cross-platform data view
Platform dashboards, typically one at a time
6 platforms simultaneously — Meta, Google, TikTok, GSC, Shopify, GA4
Proof of savings
Before/after comparison — confounded by seasonality and market changes
Geo-holdout incrementality testing — causation, not correlation
Audit cost
Included in retainer — but rarely this comprehensive
Free — no obligation, report yours to keep
Report to invoice gap
Invoice arrives regardless of whether recommendations worked
Invoice only after client sign-off on verified savings figure
Contract terms
Typically 6–12 month minimum
Month-to-month, cancel with 30 days notice
Our Principles

The rules we don't
bend on.

These aren't positioning statements. They're constraints we built into the business model itself.

01
Proof Before Payment — Always

We never invoice before geo-holdout data closes, the Revenue Health Check runs, and the client signs off on the verified savings figure. The report delivery is not a billing trigger. The fix implementation is not a billing trigger. Only verified, agreed-upon savings are a billing trigger.

If our fixes are working but your revenue is down for reasons outside our control, we apply the Revenue Health Multiplier and reduce the invoice accordingly — or pause billing entirely.
02
Read-Only, Always

We connect to your ad accounts with read-only API tokens. We have zero ability to make changes, adjust bids, pause campaigns, or access billing information without being explicitly granted write access to a specific campaign. No exception, no workaround, no "just this once."

Write access for implementation is granted per campaign, per fix, after written approval from the client. It is never standing or blanket access.
03
Nothing Changes Without Your Sign-Off

Every fix in the Leak Map requires individual written approval before we implement it. You can approve all of them, some of them, or none of them. If you approve none, you keep the Leak Map and owe nothing. There is no pressure and no default — every change is opt-in, every time.

Approval requests go out per fix with the specific campaign affected, the expected impact, and the holdout structure for that change.
04
External Factors Are Our Problem Too

Tariffs raise your COGS. A stockout tanks conversion rate. A platform algorithm update shifts CPMs account-wide. These aren't reasons to pretend the savings are still there. We built a Revenue Health Multiplier and External Event Declaration protocol into the engagement letter specifically so both sides are protected when the market moves.

Revenue down more than 30% for any reason triggers automatic billing pause — no discretion, no negotiation.
05
The Report Is Yours, Regardless

The Leak Map is delivered free. It belongs to you. If you want to hand it to your agency to action, do it. If you want to action it yourself, do it. If you file it and do nothing, that's your call. We built the free audit as a genuine service, not as a hostage mechanism for forcing a paid engagement.

We'd rather you take the report, fix the problems yourself, and tell your peers about the experience than pressure you into an engagement that doesn't fit.
06
We Only Work Where We Can Win

We set a $20K/month spend minimum because below that threshold, the waste we find often doesn't justify the operational overhead of a proper geo-holdout measurement. We'd rather decline an audit than deliver a report where the savings don't meaningfully move the needle for the brand.

If your spend is below $20K/month, we'll tell you that on the audit request form and point you toward free tools that may be more appropriate.
The Technology

AI agents doing the work
no human team could.

AdLeakIQ runs on a network of specialized AI agents. Each handles a specific role in the audit, recovery, and billing pipeline — with no human bottleneck between data ingestion and findings delivery.

01
Prospector Agent
Enriches audit requests using Meta Ad Library, LinkedIn, and website scraping before accounts are connected. Scores prospects, personalizes outbound sequences, and surfaces likely waste patterns from public data alone.
searchPre-connection intelligence
02
Audit Engine
Ingests data from all six connected platforms simultaneously. Runs cross-reference analysis across all waste vectors, quantifies findings in monthly dollars, and generates the ranked Leak Map report within 48 hours of account connection.
analyticsCore audit pipeline
03
Implementation Agent
Manages approved fix deployment with write-access tokens scoped per campaign. Configures geo-holdout test and control markets before each deployment. Monitors early performance signals and flags anomalies within 24 hours.
buildScoped write access only
04
Verification & Billing Agent
Runs the Revenue Health Check, applies the Seasonal Index, and calculates Verified Savings from geo-holdout data at the close of each 30-day measurement period. Generates the Monthly Recovery Report and invoice only after all verification gates clear.
verifiedAll billing gates automated
05
Security Sentinel
Monitors all API token permissions and flags any scope drift. Ensures read-only tokens remain read-only. Validates that write tokens are limited to approved campaigns and revoked immediately after implementation completes.
shieldContinuous permission monitoring
Architecture Philosophy
hub
No agent loops on critical decisions. Data fetching is deterministic. LLM calls are single-pass with structured output. No mid-run API decisions that could compound errors.
key
Tool-subset scoping. Each agent has access only to the tools it needs for its specific role. The Prospector cannot touch account data. The Implementation Agent cannot touch billing.
person
Human approval gates. Every material action — fix deployment, invoice generation, external event declaration — requires explicit human sign-off before the agent proceeds.
lock
Credentials never in prompts. All API keys and tokens are stored in AWS Secrets Manager and accessed via CredentialProxy. No credential touches a model context window.
Data Handling
lockAll account data is processed in memory and never stored beyond the audit cycle. No ad account data is retained after engagement close.
visibility_offRead-only tokens are scoped to the minimum required permissions for each platform. Reviewed and documented before connection.
descriptionAn NDA is available on request before any account connection. Client data is never used to benchmark or inform analysis of other accounts.
What We Stand For

The short version
of everything above.

Alignment
We win when you win. Full stop.

Performance-based pricing isn't a marketing angle. It's the only business model that makes sense for this service. If the incentives aren't right, the analysis won't be either.

Transparency
You see every number before it becomes an invoice.

The formula is in the contract. The holdout data is in the report. The invoice is a formality after both sides have already agreed to the math.

Proof
Causation, not correlation.

Geo-holdout testing is the only methodology that proves a change caused a saving, rather than coinciding with one. We don't report on what we fixed. We report on what the control markets prove.

Restraint
We only touch what we're approved to touch.

Read-only by default. Write access only where approved, only when needed, only for as long as required. No blanket access, ever. Your accounts remain under your control at all times.

Ready to see your numbers?

The audit is free.
The report is yours.

Connect your accounts. Get your Leak Map in 48 hours. If there's nothing material to find, you owe nothing and keep the report.

Get My Free Leak Map

$20K+ monthly spend · Read-only access · No obligation